#TheTechHustle Podcast 🎙

Backstage with BobbyD featuring Brendan Boyd

• BobbyD, D'Hustle and Raymond...don't call him RayRay

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What separates those who find massive success from those who struggle? The answer might be simpler than you think: exposure. When people know who you are, opportunities flow naturally in your direction.

Brandon Boyd takes us behind the curtain of podcast monetization and brand building during this eye-opening conversation at the Black Wealth Summit. Using the recent presidential election as a case study, he reveals how Trump's strategic podcast appearances (13 to Kamala's 6) helped him connect with millions more voters. "President Trump smashed Kamala... not necessarily because of the rhetoric. He got a stronger personal brand."

This principle applies far beyond politics. Whether selling real estate, solar panels, or bottled water, the product with greater visibility typically wins - even if competitors offer superior quality. "The more people know you, the more they can flow you" becomes a rallying cry for entrepreneurs seeking growth.

Boyd shares a game-changing strategy that transforms podcasting from hobby to business: the client acquisition podcast. Rather than interviewing random guests, invite potential clients onto your show. A realtor might create "The Buyer's Block," featuring prospective homebuyers discussing their questions and concerns. This approach builds trust, demonstrates expertise, and creates a natural pathway to convert guests into clients after recording ends.

The most powerful insight? Properly structuring your podcast as a media business opens doors to significant funding opportunities. Banks are eager to provide capital to well-positioned media companies, sometimes with minimal documentation requirements. This funding can accelerate growth or even be invested in cash-flowing assets, creating multiple revenue streams from your podcast platform.

Ready to transform your podcast from side hustle to serious business? Brandon's closing message resonates deeply: "Don't quit. You're going to hit your goals if you don't quit. Most podcasters don't make money because they quit."

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Speaker 1:

President Trump smashed Kamala. I'm going to be honest, not necessarily because of the rhetoric. He got a stronger personal brand.

Speaker 3:

Yeah.

Speaker 1:

He went on 13 podcasts during the campaign. She went on six. She grossed, at the time of when I did the numbers, a little over 6 million total views. Out of his 13 podcasts he had three alone. That did over 6 million. Wow, just off the three. That did over $6 million. Wow, just off the three Plus the other seven. Yeah, if you're in real estate, if you're in solar, if you're insurance, if you sell lemonade, if you got a pop socket, if you sell water, you're going to sell more of it. You'll build more trust and more people know who you are. The other person can have way better water. Yeah, you can have high sodium in this water. You can have some soy in the water. This water is going to sell more, even if it's bad for you, because people know more about this water Facts. So it doesn't matter what you have going on. More people need to know who you are, what you do, how they can help you and then how that product or service can provide value to the marketplace.

Speaker 4:

That's what's going on, man, what's going on? Player chilling, chilling, guess what? We still, still at hanging out.

Speaker 3:

Yeah, I mean, I still haven't put my baby suit on, still bro.

Speaker 4:

Still, we'll probably get some chance later. Right, we're here at the black wealth summit at florida memorial university and I'm gonna put a plug, the only hbcu in south florida. We're holding it down, but we got a really great conversation set up for backstage with bobby d um. If y'all didn't know, I'm taking all the guest speakers that are coming up on stage and bringing them backstage so that can give y'all some more insights. And if you this conference, which I don't know why you're not here, but I'm hoping that you get some insights into this information that we're going to be dropping today. Let's give it a big round of applause and bring Brandon Boyd to the stage. What's up, my guy?

Speaker 3:

What's up, bro? Thank you, my guy.

Speaker 1:

Appreciate you pulling up. You good yeah, man, I go too far you're holding it down here in south florida.

Speaker 4:

Huh, yeah, it's great, bro. Yeah, yeah, I hope you're enjoying the weather, like d said, trying to get to the beach, uh definitely but, where do you live at?

Speaker 3:

I'm in palm beach. Yeah, we up north here, not too far.

Speaker 1:

I mean you're right by the word.

Speaker 4:

Yeah, yeah, yeah we, we see it well, actually we take it for granted, but it's not miami beach it's not.

Speaker 3:

It's not, you're right palm beach can't be too bad. Yeah, no, it it's fine. It's chill. It's chill, still not South.

Speaker 4:

Beach. But we definitely want to open up our conversation with continuing what you were talking about on stage. You just blew the stage up. Did I really, you did an amazing job, did I? So much so that people are going to be going home saying that they love podcasts and what else.

Speaker 2:

What else are they going to say? High income, high energy, High income high energy right.

Speaker 4:

This is kind of the behind the scenes impact that those type of mantras have. As a viewer, somebody on the sideline. It made me feel some type of way, you know what I'm saying Awesome yeah, so I'm grateful that you were able to make that type of impact, especially at a conference like this here at Blackwell Summit. But give us a quick introduction yourself. Let us know what moves you're making. I know you missed the podcast and doing a few things, but tell us how things are moving for you.

Speaker 1:

Things are good, bro. Things are good Right now. I would say there's three things I focus on. One would be helping business owners and entrepreneurs with a proven offer that sell stuff, get more exposure for their products and services so they can grow their personal brands and, obviously, grow their income.

Speaker 4:

Second, thing I do is.

Speaker 3:

I help podcasters monetize their podcasts with our brand deal sponsorships, so having a large audience makes them believe that they can actually do it.

Speaker 1:

And then the third thing I do is speaking and teaching and training. I really love that. So, whether it's through content, short form, long form, hit the stage online, offline those are the things I like to do.

Speaker 4:

That's offline. Yeah, those are things I like to do. That's what's up. Congratulations on that. And then the thing that I really enjoy hearing that it's not all about chasing building brands and stuff like that, but giving back to our community. Yeah, I feel like.

Speaker 1:

I feel like, at the end of the day, you can learn something today. You can share it tomorrow right, give me that gems. Yeah, yeah, so it's like you know. I feel like it's my uh obligation and my responsibility. Every time I learn something, I put the hours in I read a book, watch a video, whatever To then Bring that back out To the marketplace and give it away.

Speaker 3:

Yeah.

Speaker 1:

Now, if people pay, they're just paying for Intimacy. They might be paying for accountability. Might be paying for support.

Speaker 3:

Yeah.

Speaker 1:

But the information is there, whether you get it from me or get it from someone else. It's there so, but the information is there, whether you get it from me or get it from someone else. Is there so? Someone just buying their access to allow you to help them or hold them accountable? So they can do that?

Speaker 4:

Roger. That and and this is the thing that I really enjoy about that statement is that you are right that the knowledge is there, but what they're paying for is that, that feeling of I'm a part of something and also I can relate and connect and I can already see how flow, like your way of articulating things, resonates with our community, which really just makes those concepts really resonate and then they're actually able to grasp it right.

Speaker 1:

Yeah, 100% yeah. At the end of the day, you teaching what you learn helps you learn better. You know what I'm saying. So there's different methodologies to you obtaining that information. Because you can read something and don't really digest it. You might have to read it again and again and again. Once you speak about it, you teach about it. Then it becomes a part of you, and the more it becomes a part of you, then you have it.

Speaker 4:

Yeah, for sure, 100%. Now tell us how you got into podcasting and then how that come about.

Speaker 1:

I got into podcasting because I didn't know no millionaires. I didn't know no millionaires. I didn't know no business owners. I didn't know anyone. I was moving and shaking and I never was a fan of Like yo, can I take you to lunch? I felt like You're getting way more value Than a person is getting. If I'm busy and I'm, you know I'm going crazy. I'm making a lot of money or I'm just doing a lot of stuff Making a lot of impact, and you, you're or not, but you want some of my time. You buy me a sandwich. The value is not equal. So I was never a fan of that. So I always thought that how could I create some value that would be equal to, or more than for, the individual that I want to learn from or connect with?

Speaker 1:

yeah and um, I was in real estate and a friend of mine was like yo, you start vlogging. I was vlogging, but at the time it didn't make sense for me. I did some vlogs, but I just I was just like this is cool, but this ain't really it ain't hitting it For me at the time.

Speaker 3:

Yeah.

Speaker 1:

So then I was like Well, I'm in real estate, I need to talk to this broker, I need to talk to these, these mortgage lenders. What if I just ask them To come on my podcast? And they just started saying right here, everyone's saying yes, no one's saying no.

Speaker 1:

So like 10 out of 10, damn near 99 out of 100, every time I asked someone to come on their podcast, they would always say yes, that's what's up. So then I started targeting people that were higher net worth founders, engineers, entrepreneurs same result. So then I figured there was something there. I still wasn't making no money, but I was leveraging it to build my network and then building my knowledge bank and strengthening my relationship. So that's kind of like how it started. This was back in Boston. That's what's up.

Speaker 4:

Congratulations on that and I did see some content that you have online and let me tell you audience, if y'all need some real content, go check my guy out. He got some content out there. Got some content out there. But one thing that you were highlighting is the value around being guests on podcasts or using that as a way to you know connect and make those progresses and moving forward in development yeah, 100.

Speaker 1:

So there's two methodologies, right. One would be you just being a professional guest. The more people know you, the more they can flow you. If I don't know who you are, it don't matter what you got going on. Matter of fact, you can have nothing going on, but I know you. I'm gonna find out how I can patronize, how I can support you. So I believe if you have a product or service, you need to stay out there yeah even if you do one podcast, youtube show, virtual show, uh, you know uh a week someone else's platform.

Speaker 1:

That's 52 52 different platforms that can discover you. What if one of two of them went crazy? Yeah right now if you package those up with your offers or how they can learn more from you, or how they can join your email list or join a text message list. Now you're starting to consistently build our leads. Now you can start doing what most people never do, and that's repurposing your content. Take those same 52 interviews long form. Start building out your YouTube channel.

Speaker 3:

Yeah.

Speaker 1:

Start chopping up all of those 52 interviews into 10 to 20 clips. Repurpose those across social media. Now you have hella content.

Speaker 3:

Yeah.

Speaker 1:

Now more people know that, oh, this guy can help me buy a house, oh, this girl over here, she can help me structure my credit, and all you did was repurpose the content that you're creating in real time.

Speaker 3:

Yeah.

Speaker 1:

Now the second thing. This is one of my favorites.

Speaker 1:

Y'all better listen in that y'all can do. This is a high-level strategy. What you can do is and I actually recommend this on a virtual because I feel like it saves you time you and I actually recommend this on a virtual because I feel like it saves you time you can build a virtual show 30 minutes max. It's up to you. I feel like 30 minutes is enough time. Build a virtual show around your offer. Give an example we talked about real estate. Yeah, let's say you built like a home buyer show. Maybe we call it the buyer's block. Welcome to the buyer's block. My name is Vernon Boyd. We bring on potential home buyers or people that are interested in purchasing their first and second home. We answer all their questions and give them the state of the marketplace. That's the show. You're actually a realtor.

Speaker 3:

You help people purchase homes.

Speaker 1:

Yeah, yeah. So now, with that particular show, you're targeting people as guests that are interested in buying a home or that are interested in getting in buying home position.

Speaker 3:

Yeah.

Speaker 1:

This is not a show. You're like, I'm bringing on these guests. You're bringing on guests that are more likely to become a client. So now, after the 30 minutes is over, you built know, like trust, so you feel like you know this person. That person feels like you know them. You actually answered every single question that they had about the process and then you probably baked in one, two, three, four questions to see if they would be a good fit for what you offer them. If they can come on as a client Podcast over, you chop it up, transition that into a client or book a call, so then you can transition to a client yeah now you have a client acquisition show oh, now guess for that

Speaker 1:

now guess what? You can still repurpose the content out there, exactly because it's a real show. Yeah, youtube, all the audio platforms. Now, the content that you put out there can now attract you more clients, because I can now see oh, jane, she had questions about home buying, that's me. Oh, let me. I want to either come on the show or no. I'm ready to buy a house, because he answered all my questions. I didn't watch six episodes. Let me work with you. That's what's up, right, so you can build a client acquisition show and if you do it virtual, you don't have to leave your house.

Speaker 4:

You can do whatever you want. Yeah, man, that that's amazing, bro. You, you just you just opened up a door for me, because I think that what you're doing in in that client acquisition.

Speaker 1:

I know that went over a lot of people's heads.

Speaker 4:

I ain't gonna lie, I already know, I'm already tuned in but the thing that closed that loop for me is number one. You're engaging with somebody directly to evaluate if they're a potential client. Yeah, You're creating content with that engagement You're repurposing that content. And then you're using that content to find new clients that are having the same questions that that person that came on your show.

Speaker 1:

And you're edifying yourself in real time and then they're edifying you, and then you can pack that into if you got digital products if, if you're looking for people to, to to give you listings, yeah right. If you're just looking to grow an email list, a text message list, if you have affiliates, you can put all of those products into every single episode shoot.

Speaker 4:

I'm already thinking about the commercial that pops up. Hey, we got this property here listed for this, that and this if you're interested. But there you go. Advertising for 100 right yep, good lord, like, like, how did your mind think about these stuff? Because I tell you, I spent time wandering and dreaming, but I haven't gotten close to that yet and I'm just trying to figure out how you develop that I'm a genius, bro Give him a round of applause. Round of applause for that.

Speaker 1:

No, honestly, I've always been interested in marketing. Yeah, even before I knew what it was, I've always been interested in marketing.

Speaker 3:

Yeah.

Speaker 1:

Even before I knew what it was, I've always had this inkling for marketing. I fell in love with strategy and I think, once you start consuming more content on YouTube audio books, reading in general.

Speaker 3:

Yeah.

Speaker 1:

Especially on subject matters that you want to come together and I think, or learn. I think the biggest piece is actually investing yourself through coaching and mentorship. It's easier.

Speaker 1:

You know what I'm saying, because to me, it's never expense. It's where I'm allocating my time to learn something. People waste a lot of money at college and don't learn nothing, but then, when it comes to investing in themselves, they're like, well, I wouldn't want to get a coach. It's like, bro, you just spent $100,000 and didn't learn nothing. Matter of fact, what you're learning, you can't even start until you're a junior. So what are we doing here? Facts you know what I'm saying. So, having that information and then studying things and learning different things, you can start seeing how they can be layered or transferable, and then you just look at what other people are doing.

Speaker 3:

Yeah.

Speaker 1:

And for me, how I actually applied this to podcasting is because once I quit real estate and that's another story, but once I quit real estate and that's another story but once I quit real estate and I started investing myself, this coach was teaching how to create digital products from information. Then I happen to have some friends. I knew I was podcasting. So shout out to the good friends in your life um, they were like we don't know like what to tell you specifically, but just pay more attention to what you're doing With the podcast, because I feel like there's something there and at that time I didn't really know.

Speaker 1:

I was like I ain't trying to teach people this. I'm like I don't want to teach people To do a podcast, but then, like Two weeks later, because, like, once you get access to information, your subconscious will take it. It'll shake and bake it, it'll cook. Cook it up, you know what I'm saying, it'll marinate, and then you just wake up like oh eureka yeah so that's what happened.

Speaker 1:

Like two weeks after, like three of our friends not together, separately, individually told me to pay more attention to the podcast, I realized what I learned from that coach. I could take that information to teach podcasts how to monetize with those same strategies, because it's a market and they don't know how to make money facts. So I was like, if they know this information, they already got the platform by accident. Somebody could probably purchase something, so they got because they already got listeners, they already have an audience yeah so it just made sense.

Speaker 1:

To me it made too much sense yeah um, so now? So I teach them that and then I also teach them how to create a media business. Could you create a media business that you can get access to funding? You get access to funding. You could fund your show or start investing in cash flow and assets yeah yeah.

Speaker 4:

So tell us a little bit about that in terms of moving from hey, you have a initial show, but now you're moving into creating a media company. Are you talking about hosting more than one show, more than one type of podcast, like, like, how far are you stretching that media conglomerate that you're? You know, making us imagine.

Speaker 1:

Well, first, of all, most podcasters. If you're watching this or listening to this, you got a hobby. Bro, I'm going to be honest, you got a hobby, you got a side hustle. You might take it serious, you might not take it serious, but it's a hobby or a hustle. I need you to stop doing that. What you need to do is treat it like a business. The best way to start positioning as a business and actually create a LLC, create a media company.

Speaker 1:

Once you start podcasting your media one thing that they don't know just because your media, you can go anywhere that has, like, let's say, a sporting event, comedy show, summit, conference, forum. You can actually get. You can get access to cover those events for free, because you're media, because you're media Right. So that's number one. Since you're media, let's just make it official. Get an LLC, your Autos of a Corporation, get a business account, website, phone number. Put your media company officially on Google Like. Structure it properly.

Speaker 1:

Once you structure that properly, you might have to fix your credit or, if your credit's in a good position, leverage your credit and your media business to get access to funding. Once you get access to funding, which is other people's money, the first layer would be no documentation. Funding that might be business credit cards. You can get $25,000, $50,000, even up to $100,000 with no documentation, just with a media company. Now you can start.

Speaker 1:

What do you want to do? Maybe I want to have a podcast studio. Maybe I want to hire a team to help me with my show. Maybe I want to. You know what? I'm always interested in businesses. Maybe I can buy a portion of a business that's cash flowing. Now my podcast is cash flowing, using other people's money. So to position yourself to do that, you have to stop operating as a hustle. Yeah, like, just because you turn on a mic, you got to show if you ain't not making, if you're not making no money, it's because you don't have no offers and you're not structured properly.

Speaker 1:

At the end of the day, there's, there's these entities. I don't know if y'all know about them. They're called called banks. They want to give money away. They want to give it to you, but they won't give it to you if you're not positioned correctly. It's like going to a black tie event. You can get in if you're in black tie Facts. They want to give you the food. People are going to talk to you. You know what I'm saying You're going to, if you're in white tie or no tie, you ain't getting in bro.

Speaker 4:

No access.

Speaker 1:

Right, but the banks want to give you other people's money because they make money off of lending.

Speaker 3:

Yeah.

Speaker 1:

They can give you no dock money, up to some of them up to a quarter million dollars, right, so you just go in there with the proper structure, you can get some money. Now, once you have that money, you don't want to spend that money or invest that money into liabilities. You want to invest the money into more money so you can one pay that money back and then create cash flow. Once you have cash flow, then you don't have to work at your job so hard facts, you know what I'm saying. Or you can turn that full-time into a part-time or a quarter time and then spend more time building your show, because your show is what's bringing you the money. Now you actually like doing this. Maybe you want to take this on the road.

Speaker 3:

Yeah.

Speaker 1:

Right. So media is a tremendous platform for you to make a lot of money in different ways. I kind of liken it to real estate, because in real estate you can do a deal multiple different ways. So podcasts you can get money, or media you can get money in multiple different ways. It don't have to be like one way yeah, yeah, that's what's up knowledge, knowledge knowledge for sure.

Speaker 4:

Um, that right there is an eye-opener, because I think one thing that you're saying is like that the evolution of a podcast should not just be a side hustle. You should be thinking about as a business right, monetization, uh, finding ways to create income, but also opportunities for you to grow and develop. Right, a business doesn't start and only stay here. The growth happens when it actually starts to do more and also having more income, more cash flows. Man, that's amazing. Now you do offer some workshops, trainings and development. Tell us a little bit about that.

Speaker 1:

Yeah. So I got a free workshop every Sunday. Well, actually it's every Thursday. Sometimes we do it on Sunday, but every Thursday podcastmastery workshop dot com. So this workshop, we're teaching you how to leverage it for exposure and to grow your brand or business. At this particular workshop Some workshops I do kind of like what I did on stage how to monetize, but right now I'm focused on helping people that already have a proven offer, a proven service, sell more by getting more exposure and build their personal brands. Got you, because the more people that know you, the more it can flow you. That, like we've seen that, like president trump smashed kamala, I'm gonna be honest, not necessarily because of the rhetoric, he got a stronger personal brand yeah he went on 13 podcasts during the campaign.

Speaker 1:

She went on six. She grossed, at the time when I did the numbers, a little over 6 million total views. Out of his 13 podcasts he had three alone. That did over 6 million. Wow, Just off the three Plus the other seven. Yeah, so just out of virtue of just if I don't even know politics, but I've seen him and I don't see her. Who am I casting my vote with? Yeah, Exactly so.

Speaker 1:

If you're in real estate, if you're in solar, if you're insurance, if you sell lemonade, if you got a pop socket, if you sell water, you're going to sell more of it. You'll build more know like trust, and more people know who you are. The other person can have way better water. Yeah, you can have high sodium in this water. You can have some soy in the water. This water's going to sell more, even if it's bad for you, because people know more about this water Facts. So it doesn't matter what you have going on. More people need to know who you are, what you do, how they can help you and then how that product or service can marketplace. That's what's up.

Speaker 3:

That's what's up. Gems, gems, gems.

Speaker 4:

So we are coming close to the end of our conversation. Womp, womp womp, but you are dropping some gems here, go ahead. You got a question D. Anybody want to kind of contact with you? Go ahead.

Speaker 1:

Yeah, yeah yeah, okay, cool. So if y'all tapped in this far, I want to give y'all some gifts. So I got podcastprogramcom 100kpodcastprogramcom. I will teach you this pod closing strategy how you can sell well, not even sell, but how you can share premium affiliates and monetize your podcast without having to for free, essentially, yeah. So I will go there, 100kpodcastprogramcom. And then got to give them the workshop, so coming to the workshop is free every Thursday podcastmasteryworkshopcom right. Gotta give them the workshop, so coming to the workshop is free every thursday, podcast mastery workshopcom right. And then, if you want to tap in with me on instagram, um, it's at, it's i-t-s. Brendan, b-r-e-n-d-a-n, boyd, b-o-y-d. And you can put that same thing into tiktok instagram. And I'm all over the place, especially youtube. I Roger that, roger that.

Speaker 4:

That's what's up. D cue the music up, ken. Well, I want to say thank you so much, brandon, for pulling up, letting us know this is backstage. This is insight. But before we even close out, I want to give you a chance to give our audience the last word. Now. Think of it as an opportunity for you to give them the last thing that you may have missed on stage. Come backstage and be like oh, I remember this. And or just last words for our audience tuning in got you.

Speaker 1:

So I know exactly what you're talking about, because I've been there. I there's nothing else I wanted. I left, I left the stage with everything. But what I like to reiterate is just don't quit. You're gonna hit your goals if you don't quit. Most of the time, podcasters don't make money because they quit. You don't have offers and you quit. So if you listen to this, if you're watching this, if you tapped in this far, you're already part of that one percent, because most people already quit watching this episode. It wasn't even a long episode yeah so just don't quit.

Speaker 1:

Implement at least one of the things that I shared. If want some support, tap into the workshop or hit me on Instagram. Right, we can work together or you can run these strategies on your own, but just don't quit. If you don't quit, you will eventually get to the finish line or hit your goals. I'm only here because I didn't quit, and sometimes quitting is just the evolution. Yeah, because I started in. My first business was a basketball league. Then I transitioned to fashion. I was in fashion for 10 years. It was amazing. It's a whole another chapter in my life, yeah. Then I transitioned to real estate. Then I finally transitioned to media, but I didn't quit, it just evolved. Sometimes you need things from different parts of your life that will all come together at a different part of your life. You're going to use all the things that you learned along the way.

Speaker 1:

Even media might not be my last stop.

Speaker 4:

Not the way you pull it up 100%.

Speaker 1:

And podcasting allowed me to get into speaking and teaching and training, because that's just a transition. So just don't quit. You can go as far as you want. Invest in a coach, invest into some type of training, some type of course. Don't believe the hype Courses and stuff. No, no, no. Get a coach, get a mentor Around anything that you want to learn. Don't quit, don't stop and if there's anyone negative in your life, get them out of your life.

Speaker 4:

Push Out of your life. Push them out, Out, out out. That's what's up. Well, I don't know if y'all were listening, but there's this button on the thing you're watching. It's called a rewind button Press that button and go back.

Speaker 1:

Yeah, yeah, they need to press that subscribe button too.

Speaker 4:

Press that subscribe button too. For sure I appreciate the love, but I want to say thank y'all so much for pulling up, friend, my guy. Keep doing what you're doing man shout out to palm beach. Palm beach, we in the house for sure, as always. Thank y'all so much for hanging out with us backstage at black wealth summit here at florida memorial college, florida moral university. So big shout outs to them. Um, and definitely highlight your boy it's bobby d let's go.